Logan Gelbrich is a leadership consultant, business coach, entrepreneur, and author who helps founders and teams build businesses that develop people alongside performance. His work combines firsthand experience as a business owner with a deep focus on adaptive leadership, adult development, and organizational culture.
As the founder of DEUCE Gym in Venice, California, Logan has built a community centered on the pursuit of human potential. He is also the creator of Leadership Laboratory, an international learning community where leaders examine their assumptions, strengthen their judgment, and put developmental principles into practice. He has taught in 13 countries, helping leaders navigate challenges that require growth beyond technical expertise.
A former professional baseball player, Logan brings a competitive background and an operator’s perspective to his consulting. His work helps business owners clarify direction, develop their teams, address difficult conversations, and build cultures that support accountability and sustained performance.
Logan is the author of Going Right: A Logical Justification for Pursuing Your Dreams and co-founder of DEUCE Community Inc., a nonprofit supporting currently and formerly incarcerated individuals through a model of shared leadership.
Across his work, Logan’s central conviction is simple: growing a business and growing as a leader are inseparable.
